A&W Enters Chicken Sandwich Wars with Buy-One-Get-One Offer
A&W, a fast-food chain famous for burgers and floats, has entered the competitive chicken sandwich market with a Buy One, Get One (BOGO) offer. This move marks the addition of a fried chicken sandwich to their menu after more than…
Cleveland Akron, OH, August 12, 2026 —
A&W, a long-standing fast-food chain recognized for its burgers and root beer floats, has officially joined the highly competitive chicken sandwich arena. The company announced its entry into this market segment by offering a special Buy One, Get One (BOGO) promotion on its new fried chicken sandwich.
This strategic addition to A&W’s menu signifies a notable development for the brand, which has been in operation for over a century. The introduction of a fried chicken sandwich marks the first time the company is offering such an item, reflecting a broader industry trend where various fast-food establishments are vying for consumer attention with chicken-centric offerings.
The new menu item and its accompanying BOGO deal are intended to attract customers and establish a foothold in a market segment that has seen significant growth and intense competition in recent years. Further details regarding the duration of the promotion or specific ingredients of the chicken sandwich were not immediately available.
Story summarized from the original created by Kelly Kazek on www.cleveland.com, see more information here.
