Aussie, a leader in haircare that delivers lasting moisture and long-lasting frizz control, announced today the launch of its new Ultra Smooth Collection. Created in collaboration with actress Antonia Gentry, this six-product anti-frizz regimen is powered by silk proteins and a nourishing blend of oils. Ultra Smooth formulas deliver up to four days of frizz and humidity protection.

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Antonia Gentry with the Aussie Ultra Smooth collection, developed to deliver smooth, soft-looking hair with long-lasting frizz control.

Antonia Gentry with the Aussie Ultra Smooth collection, developed to deliver smooth, soft-looking hair with long-lasting frizz control.

Frizz, humidity and dryness continue to be among the biggest haircare concerns, particularly for those with textured hair, with frizz being the top source of frustration. When hair loses moisture, it becomes more vulnerable to frizz—often leading people to spend extra time styling, second-guessing plans, or worrying about how their hair will hold up throughout the day. The new Ultra Smooth Collection was created to help tell frizz to “Frizz Off” by blocking humidity, keeping hair smoother for longer and giving frizz-fighters the confidence to get on with living their lives—no matter where they are in their hair journey.

  • Aussie introduces the new six-product Ultra Smooth Collection: Shampoo, Conditioner, Detangling Glaze, Glossing Shield, Defining Jelly and Style Shield.

  • Developed in collaboration with actress Antonia Gentry, whose firsthand experience embracing her natural curls helped shape formulas built to deliver moisturized, frizz-free, no-drama hair.

  • Formulas help protect hair from humidity and heat to deliver major frizz control for up to four days of frizz and humidity protection even in the hottest environments.

  • The collection is specifically designed for all textured hair types — waves, curls, and coils — and powered by silk proteins and a nourishing blend of baobab, argan, jojoba, and grapeseed oils.

  • Each product works together for a complete anti-frizz routine, from cleansing and conditioning to styling and humidity protection, helping hair stay smoother for longer.

  • The full six-product collection is available exclusively at Walmart beginning in August 2026 and will be available at all mass food, drug and market retailers in January 2027 at an accessible MSRP of $9.99 per product.

The Aussie Ultra Smooth Collection includes six complementary products that work together as a complete anti-frizz regimen—cleanse, moisturize or hydrate, detangle, gloss, define and hold.

  • Ultra Smooth Shampoo (MSRP $9.99): Softens, hydrates and smooths hair while helping block humidity for up to 96 hours of frizz and humidity control and 9x more hydration*. Best for Type 1 straight hair to Type 2 waves, Type 3 curls, and Type 4 coils.

  • Ultra Smooth Conditioner (MSRP $9.99): A humidity-blocking, sulfate-free*** conditioner that softens, hydrates, and smooths for silkier hair with a triple blend of baobab, argan, and jojoba oils. Delivers 9x more hydration** for up to 96 hours of frizz and humidity control. Best for Type 1 straight hair to Type 2 waves, Type 3 curls, and Type 4 coils.

  • Ultra Smooth Detangling Glaze (MSRP $9.99): A leave-in glaze that detangles and controls humidity while shielding hair from heat up to 450°F. Delivers 5x less breakage† and helps redefine curls between washes, with up to 96 hours of frizz and humidity control. Best for Type 1 straight hair to Type 2 waves, Type 3 curls, and Type 4 coils.

  • Ultra Smooth Glossing Shield (MSRP $9.99): A lightweight-oil treatment that locks in moisture while acting as a protective barrier, blocking humidity for shiny, smooth, frizz-resistant hair. Made with an argan, jojoba, and grapeseed oil blend plus vitamin E; free of sulfates***, parabens, and dyes. Delivers 2x more shine† with 450°F heat protection and up to 96 hours of frizz and humidity control. Best for Type 1 straight hair to Type 2 waves, Type 3 curls, and Type 4 coils.

  • Ultra Smooth Defining Jelly (MSRP $9.99): A crunch-free styling jelly that locks in curls with flexible hold while repelling humidity. Delivers 48-hour curl definition for defined, polished styles that last, plus up to 96 hours of frizz and humidity control. A go-to for wash-and-gos, twists, and braids. Best for Type 1 straight hair to Type 2 waves, Type 3 curls, and Type 4 coils.

  • Ultra Smooth Style Shield (MSRP $9.99, available in January): An anti-humidity finishing hairspray with flexible, touchable hold that repels humidity to keep styles smooth and frizz-free. Delivers 12x frizz control† with up to 96 hours of frizz and humidity control, and is also available in a biotin-infused formula for 13x smoother hair.† Best for Type 1 straight hair to Type 2 waves, Type 3 curls, and Type 4 coils.

“Anyone who’s dealt with frizz knows the spiral—the touch-ups, the weather checks, and the moment humidity makes you rethink your plans. We created Ultra Smooth because your hair shouldn’t be the reason you hesitate to say yes,” said Alyona Strygina, Senior Brand Director for Aussie. “We put Ultra Smooth head-to-head with systems that cost three to four times more, and it delivered performance comparable to salon products—with up to four frizz-free days at a much friendlier price. Because prestige-level results shouldn’t require a prestige price tag. With formulas that work harder, you can spend less time thinking about frizz and more time enjoying whatever’s on your calendar.”

The Ultra Smooth Collection was created in collaboration with actress Antonia Gentry, whose firsthand experience embracing her natural curls helped inform the collection’s development. Working with the Aussie team, Gentry provided feedback on product performance and helped select the collection’s signature scent of summer fruits and warmed amber. Together, Aussie and Gentry set out to create formulas that balance moisture, smoothness and humidity protection for textured hair.

“Frizz used to run my schedule — canceling plans the second it got humid. Learning about the science behind the formulas gave me confidence in the collection. Knowing the frizz control and humidity claims are backed by testing made me feel even more comfortable recommending Ultra Smooth because I know it delivers on what it promises,” said Antonia Gentry. “It means everything to help create something that lets people stop thinking about their hair and just live.”

Frequently Asked Questions

Q: What is Aussie Ultra Smooth?

A: The Aussie Ultra Smooth Collection is a new six-product anti-frizz regimen—Shampoo, Conditioner, Detangling Glaze, Glossing Shield, Defining Jelly and Style Shield—designed to help block humidity, reduce frizz and keep hair smooth for up to 96 hours (4 days).

Q: Is the Aussie Ultra Smooth Collection suitable for all hair types?

A: Yes. The collection is specifically designed for all textured hair types — waves, curls and coils, providing a complete regimen that helps improve frizz control across textured hair while delivering hydration, definition and humidity protection.

Q: What are the key features of the Aussie Ultra Smooth Collection?

A: Key features include up to 96 hours of frizz and humidity control, 9x more hydration when the shampoo and conditioner are used together**, up to 5x less breakage†, 2x more shine†, 12x frizz control† across the styling range, and Ultra Smooth Glossing Shield and Detangling Glaze provide heat protection up to 450°F.

Q: What are the best products to hydrate and moisturize dry hair?

A: For dry hair, start with the Ultra Smooth Shampoo and Conditioner, which soften, hydrate and smooth hair while delivering 96 hours of frizz and humidity control and 9x more hydration when used together.** Finish with the Glossing Shield to lock in moisture for shinier, smoother, frizz-resistant hair†.

Q: What kind of ingredients does Aussie use in the Ultra Smooth Collection?

A: The Ultra Smooth Collection features formulas made with silk proteins and select nourishing ingredients, including baobab, argan, jojoba, and grapeseed oils. The Ultra Smooth Glossing Shield also contains vitamin E. All formulas are sulfate-free and cruelty-free.

Q: What are the best products to hydrate and moisturize textured or curly hair?

A: The Ultra Smooth Collection is designed for all textured hair types — waves, curls and coils. For hydrated, defined curls, pair the Ultra Smooth Shampoo and Conditioner with the Detangling Glaze and Defining Jelly to deliver moisture, definition and up to 96 hours of frizz and humidity control.

Q: How was Antonia Gentry involved in bringing the Ultra Smooth Collection to life?

A: Antonia collaborated with the Aussie team throughout the product development process, drawing on her firsthand experience navigating frizz and humidity to help shape a collection designed to deliver moisturized, frizz-free, no-drama hair.

Q: Where can I purchase the Aussie Ultra Smooth Collection?

A: The Aussie Ultra Smooth Collection is now available exclusively at Walmart.

Q: How much does the Aussie Ultra Smooth Collection cost?

A: Each product in the Aussie Ultra Smooth Collection has a manufacturer’s suggested retail price (MSRP) of $9.99.

Availability

The Aussie Ultra Smooth Collection is available now at Walmart. For more information on Ultra Smooth and the latest innovations from Aussie, please contact:

jburchette@devriesglobal.com

Instagram: @AussieHaircare | TikTok: @AussieHaircare

*9x hydration vs. non-conditioning shampoo when used with our anti-frizz conditioner

**9x hydration vs. non-conditioning shampoo when used with our anti-frizz shampoo

*** non-sulfated conditioners

†vs. non-conditioning shampoo

About Aussie Haircare

Aussie Haircare strives to bring the fun into haircare with a diverse lineup of products. Aussie Hair has a variety of shampoos, conditioners, and styling products for all hair types to help you look and feel your best every day. The current Aussie Hair offerings include: Ultra Smooth, Ultra Wonder, 3 Minute Miracle, Miracle Coils, Miracle Waves, Hair Insurance, Instant Freeze, Mega, Instant Volume, Miracle Curls, Miracle Moist, Miracle Repairer, Sprunch, Total Miracle and more. All Aussie products are PETA certified cruelty-free.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands.

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